What is a startup roadmap?
A startup roadmap is an ordered plan of the milestones a company must reach, matched to its stage: idea, validation, traction or scale. Unlike a product roadmap it covers customers, revenue and learning as well as features, and it is reviewed often so evidence can change it.
Startup roadmap vs product roadmap
| Startup roadmap | Product roadmap | |
|---|---|---|
| Scope | Whole company: customers, revenue, product, team | Features and releases |
| Organised by | Stage and evidence | Release timeline |
| Changes when | You learn something | Priorities shift |
Frequently asked questions
How long should a startup roadmap be?
Short. A few tracks, with milestones you can observe, and a plan for the next few weeks in detail.