What is startup idea validation?
Startup idea validation is the process of finding out, with evidence from real people, whether a problem is real, painful and worth paying to solve before investing heavily in building. Common methods are customer interviews, landing-page tests, concierge services and pre-sales.
- Customer interviews about past behaviour.
- A landing page with one clear promise.
- A concierge version done by hand.
- Pre-sales or paid pilots.
Frequently asked questions
What is the biggest validation mistake?
Asking people whether they would use your idea. Ask what they did last time they hit the problem.